Brand turnaround : how brands gone bad returned to glory--and the seven game changers that made the difference / Karen Post.
By: Post, Karen.
Material type:
BookPublisher: New York, N.Y. : McGraw-Hill, c2012Description: 262 p.ISBN: 9780071775281.Call No.:
HD69.B7
P677B
Subject(s): Brand name products | Branding (Marketing) | Technological innovations -- ManagementBibliography, etc. Note: Includes bibliographical references and index.
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HD69.B7 P677B (Browse shelf) | Available | 2014000002925 | |
| Main Campus Book Shelves | HD69.B7 P677B (Browse shelf) | Available | 2014000004187 |
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| HD69 .B7 P477P 2015 Power brands : measuring, making, and managing brand succes / | HD69 .B7 P477P 2015 Power brands : measuring, making, and managing brand succes / | HD 69 .B7 P677B Brain tattoos : | HD69.B7 P677B Brand turnaround : | HD69.B7 P677B Brand turnaround : | HD69 .B7 P683 The power of retail branding : | HD69.B7 P746B Brand immortality : |
Includes bibliographical references and index.
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