Trademark valuation : a tool for brand management / Gordon V. Smith and Susan M. Richey.

By: Smith, Gordon V, 1937-.
Contributor(s): Richey, Susan M, 1950-.
Material type: materialTypeLabelBookSeries: Wiley finance series.Publisher: Hoboken, N.J. : Wiley, c2013Edition: 2nd ed.Description: 351 p. : ill.ISBN: 9781118245262.Call No.: KF3180 S647T 2013 Subject(s): Trademarks -- Law and legislation -- United States | Trademarks -- Valuation -- United StatesBibliography, etc. Note: Includes bibliographical references and index.
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KF3180 S647T 2013 (Browse shelf) Available 2014000002924
Main Campus
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KF3180 S647T 2013 (Browse shelf) Available 2014000004185

Includes bibliographical references and index.

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