Marketing research / Alvin C. Burns, Ronald F. Bush ; international edition contributions by Nilanjana Sinha.

By: Burns, Alvin C.
Contributor(s): Bush, Ronald F | Sinha, Nilanjana.
Material type: materialTypeLabelBookPublisher: Boston, Mass. : Pearsonl, c2014Edition: 7th ed., international ed.Description: 487 p. : ill. (chiefly col.).ISBN: 9780273768517.Call No.: HF5415.2 B876M 2014 Subject(s): Marketing researchBibliography, etc. Note: Includes bibliographical references and indexes.
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HF5415.2 B876M 2014 (Browse shelf) Available 2014000004405

Includes bibliographical references and indexes.

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