Nontraditional media in marketing and advertising / Robyn Blakeman.

By: Blakeman, Robyn, 1958-.
Material type: materialTypeLabelBookPublisher: Los Angeles, Calif. : SAGE, c2014Description: 255 p. : ill.ISBN: 9781412997614.Call No.: HF5415 B524N 2014 Subject(s): Marketing | Advertising | Alternative mass mediaBibliography, etc. Note: Includes bibliographical references and index.
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HF5415 B524N 2014 (Browse shelf) Available 2015000001339

Includes bibliographical references and index.

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