Media and communication research methods : an introduction to qualitative and quantitative approaches / Arthur Asa Berger.

By: Berger, Arthur Asa, 1933-.
Material type: materialTypeLabelBookPublisher: Los Angeles, Calif. : SAGE, c2014Edition: 3rd ed.Description: 365 p. : ill.ISBN: 9781452256573.Call No.: P91.3 B473M 2014 Subject(s): Mass media -- Research -- Methodology | Communication -- Research -- MethodologyBibliography, etc. Note: Includes bibliographical references and index.
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P91.3 B473M 2014 (Browse shelf) Available 2015000001331
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P91.3 B473M 2014 (Browse shelf) Checked out 2024-07-09 2015000001859

Includes bibliographical references and index.

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