What is a 21st century brand? : new thinking from the next generation of advertising leaders / edited by Nick Kendall.
Contributor(s): Kendall, Nick.
Material type: BookPublisher: London : Kogan Page, 2015Description: 416 pages : illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780749472627.Call No.: HF5415.1255 W427 2015 Other title: What is a 21st century brand? : new thinking from the next generation of agency leaders.Subject(s): Branding (Marketing) | Brand name productsBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.1255 W427 2015 (Browse shelf) | Available | 2015000002686 |
Browsing Main Campus Shelves , Shelving location: Book Shelves Close shelf browser
HF5415.1255 V562B Brand real : | HF5415.1255 V562B Brand real : | HF 5415.1255 W348B Branding with brains : | HF5415.1255 W427 2015 What is a 21st century brand? : | HF5415.1255 Y686B 2014 Brand media strategy : | HF5415.1255 Y686B 2014 Brand media strategy : | HF5415.1255 Y859 2015 Yum Yum : |
Includes bibliographical references and index
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