Contemporary brand management / Johny K. Johansson, Kurt A. Carlson, Georgetown University, McDonough School of Business.
By: Johansson, Johny K [author].
Contributor(s): Carlson, Kurt A [author].
Material type:
BookCopyright date: Los Angeles, Calif. : SAGE, c2015Description: 259 pages : illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781452242873.Call No.:
HF5415.1255
J632C 2015
Subject(s): Branding (Marketing) -- Management | Strategic planningBibliography, etc. Note: Includes bibliographical references and index.
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.1255 J632C 2015 (Browse shelf) | Available | 2015000002692 |
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Includes bibliographical references and index.
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