Creating powerful brands / Leslie de Chernatony, Malcolm McDonald and Elaine Wallace.
By: De Chernatony, Leslie.
Contributor(s): McDonald, Malcolm | Wallace, Elaine.
Material type:
BookPublisher: London : Routledge, 2013Edition: 4th ed.Description: 483 p. : ill.ISBN: 9781856178495.Call No.:
HD69.B7
D423C 2013
Subject(s): Brand name products -- Planning | Branding (Marketing)Bibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HD69.B7 D423C 2013 (Browse shelf) | Available | 2015000002695 |
Browsing Main Campus Shelves , Shelving location: Book Shelves Close shelf browser
| HD 69 .B7 D384C Competitive success : | HD69 .B7 D384M More than a name : | HD69 .B7 D423C 2006 Creating powerful brands in consumer, service and industrial markets / | HD69.B7 D423C 2013 Creating powerful brands / | HD69.B7 D423F 2010 From brand vision to brand evaluation : | HD69 .B7 D427U The ultimate book of business brands : insights from the world's 50 greatest brands | HD69 .B7 D427U The ultimate book of business brands : insights from the world's 50 greatest brands |
Includes bibliographical references and index
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