Positioning the brand : an inside-out approach / Rik Riezebos and Jaap van der Grinten.
By: Riezebos, Rik.
Contributor(s): Grinten, Jaap van der.
Material type: BookPublisher: London : Routledge, 2012Description: xv, 191 p. : ill.ISBN: 9780415665193.Call No.: HF5415.15 R539P 2012 Subject(s): Product management | Brand name products | Branding (Marketing)Bibliography, etc. Note: Includes bibliographical references and indexesCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.15 R539P 2012 (Browse shelf) | Available | 2015000004112 |
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Includes bibliographical references and indexes
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