Marketing analytics : a practitioner's guide to marketing analytics and research methods / Ashok Charan.
By: Charan, Ashok.
Material type:
BookPublisher: New Jersey : World Scientific, ©2015Description: 694 pages : illustrations (chiefly colour).Content type: text Media type: unmediated Carrier type: volumeISBN: 9789814641364.Call No.:
HF5415.2
C427M 2015
Subject(s): Marketing research -- Data processing | Quantitative researchBibliography, etc. Note: Includes bibliographical references and indexes.
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.2 C427M 2015 (Browse shelf) | Available | 2016000002728 |
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| HF5415.2 B876M 2003 Marketing research : | HF5415.2 B876M 2014 Marketing research / | HF5415.2 C426D Developing brands with qualitative market research / | HF5415.2 C427M 2015 Marketing analytics : | HF5415.2 C446H 2013 Hidden in plain sight : how to create extraordinary products for tomorrow's customers / | HF5415.2 C479I Interviewing groups and individuals in qualitative market research / | HF5415.2 C487B 2001 Basic marketing research / |
Includes bibliographical references and indexes.
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