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Selling the Silver Bullet : the Lone Ranger and transmedia brand licensing / Avi Santo.

By: Santo, Avi [author].
Material type: materialTypeLabelBookSeries: Publisher: Austin : University of Texas Press, 2015Edition: First edition.Description: x, 319 pages : illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780292772540.Call No.: HF5415.15 S267S 2015 Subject(s): Lone Ranger (Fictitious character) | Product management | License agreements | Character merchandising | Branding (Marketing)Bibliography, etc. Note: Includes bibliographical references and index
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Book Shelves 		HF5415.15 S267S 2015 (Browse shelf) Available 2016000004178

Includes bibliographical references and index

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