Marketing cases from emerging markets / Dilip S. Mutum, Sanjit Kumar Roy, Eva Kipnis, editors.
Contributor(s): Mutum, Dilip S [ed.] | Roy, Sanjit Kumar [ed.] | Kipnis, Eva [ed.].
Material type:
BookPublisher: Heidelberg : Springer, c2014Description: ix, 167 p. : ill.ISBN: 9783642368608.Call No.:
HF5415.12.D44
M374 2014
Subject(s): Marketing -- Developing countries -- Case studiesBibliography, etc. Note: Includes bibliographical references
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.12 .D44 M374 2014 (Browse shelf) | Available | 2016000003221 |
Browsing Main Campus Shelves , Shelving location: Book Shelves Close shelf browser
| HF5415.12 .A78 R473 Rethinking marketing : | HF5415.12 .A78 S772 Strategic marketing cases for 21st century Asia / | HF5415.12 .A785 K674T Think ASEAN! : | HF5415.12 .D44 M374 2014 Marketing cases from emerging markets / | HF5415.12 .E85 H344E European marketing : | HF5415.12 .E86 M374 Marketing : | HF5415.12 .G7 B572M Marketing insights and outrages / |
Includes bibliographical references
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