Ethical and social marketing in Asia : incorporating fairness management / edited by Bang Nguyen, Chris Rowley.
Contributor(s): Nguyen, Bang [editor.] | Rowley, Chris [editor.].
Material type: BookSeries: Copyright date: Amsterdam : Elsevier, ©2015Description: xxvi, 309 pages : illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780081000977.Call No.: HF5415.12.A78 E834 2015 Other title: Incorporating fairness management.Subject(s): Export marketing -- Moral and ethical aspects -- Asia | Marketing -- Asia | Marketing -- Moral and ethical aspects -- Asia | Social marketing -- AsiaBibliography, etc. Note: Includes bibliographical references and index.Current location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.12.A78 E834 2015 (Browse shelf) | Available | 2016000003238 |
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HF5415.1 W342M Marketing masters : secrets of America's best companies | HF5415.12 .A78 ค439 คิดใหม่ การตลาด เอเซีย = | HF5415.12 .A78 C366A The Asian marketing casebook | HF5415.12.A78 E834 2015 Ethical and social marketing in Asia : | HF5415.12 .A78 K472B Big M, little m marketing : | HF5415.12 .A78 K472B Big M, little m marketing : | HF5415.12 .A78 M374 Marketing in the new Asia / |
Includes bibliographical references and index.
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