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Creating and marketing new products and services / Rosanna Garcia.

By: Garcia, Rosanna.
Material type: materialTypeLabelBookPublisher: Boca Raton : CRC Press, c2014Description: 412 p : ill.ISBN: 9781482203608.Call No.: HF5415.153 G372C 2014 Subject(s): New products | Marketing research | Product designBibliography, etc. Note: Includes bibliographical references and index.
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Current location Call number Status Date due Barcode
Main Campus
Book Shelves 		HF5415.153 G372C 2014 (Browse shelf) Available 2016000004135
Main Campus
Book Shelves 		HF5415.153 G372C 2014 (Browse shelf) Available 2016000005519

Includes bibliographical references and index.

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