Marketing communications : brands, experiences and participation / Chris Fill.
By: Fill, Chris [author.].
Material type:
BookPublisher: Harlow, England : Pearson, 2013Edition: Sixth edition.Description: xliii, 820 pages : color illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780273770541.Call No.:
HF5415.123
F544M 2013
Subject(s): Communication in marketing | Marketing channels | Sales promotion | Branding (Marketing)Bibliography, etc. Note: Includes bibliographical references and indexes
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.123 F544M 2013 (Browse shelf) | Available | 2016000004102 | |
| Main Campus Book Shelves | HF5415.123 F544M 2013 (Browse shelf) | Available | 2017000001501 |
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| HF5415.123 F544M 2002 Marketing communications : | HF5415.123 F544M 2006 Marketing communications : | HF5415.123 F544M 2013 Marketing communications : | HF5415.123 F544M 2013 Marketing communications : | HF5415.123 G642P Public relations in the marketing mix : introducing vulnerability relations | HF5415.123 H377V Value-added public relations : the secret weapon of integrated marketing | HF5415.123 H377V Value-added public relations : the secret weapon of integrated marketing |
Includes bibliographical references and indexes
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