New brand leadership : managing at the intersection of globalization, localization and personalization / Larry Light, Joan Kiddon.
By: Light, Larry [author.].
Contributor(s): Kiddon, Joan [author.].
Material type:
BookPublisher: Old Tappan, New Jersey : Pearson Education, 2015Description: xii, 226 pages : illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780134193823.Call No.:
HF5415.1255
L533N 2015
Other title: Managing at the intersection of globalization, localization and personalization.Subject(s): Branding (Marketing) -- Management | Advertising -- ManagementBibliography, etc. Note: Includes bibliographical references and index.
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.1255 L533N 2015 (Browse shelf) | Available | 2016000004367 | |
| Main Campus Book Shelves | HF5415.1255 L533N 2015 (Browse shelf) | Available | 2016000004679 |
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Includes bibliographical references and index.
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