Strategic marketing management : planning, implementation and control / Richard M.S. Wilson and Colin Gilligan.
By: Wilson, R. M. S. (Richard Malcolm Sano).
Contributor(s): Gilligan, Colin.
Material type: BookPublisher: New Yorw : Routledge, 2013Edition: 3rd ed.Description: xii, 867 p. : ill.ISBN: 9780750659383.Call No.: HF5415.13 W447S 2013 Subject(s): Marketing -- Management | Strategic planningBibliography, etc. Note: Includes bibliographical references and index.Current location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.13 W447S 2013 (Browse shelf) | Available | 2016000005035 |
Includes bibliographical references and index.
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