Marketing across cultures / Jean-Claude Usunier, Julie Anne Lee.
By: Usunier, Jean-Claude.
Contributor(s): Lee, Julie Anne.
Material type:
BookPublisher: Harlow, England : Pearson, c2013Edition: Sixth edition.Description: 478 p : ill.ISBN: 9780273757733.Call No.:
HF1416
U786M 2013
Subject(s): Export marketing -- Social aspects | International business enterprises -- Social aspects | Intercultural communication | Marketing -- Cross-cultural studiesBibliography, etc. Note: Includes bibliographical references and index.
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF1416 U786M 2013 (Browse shelf) | Available | 2016000004829 |
Browsing Main Campus Shelves , Shelving location: Book Shelves Close shelf browser
| HF1416 T476I 2000 International marketing / | HF1416 T476I 2000 International marketing / | HF1416 U786M 2000 Marketing across cultures / | HF1416 U786M 2013 Marketing across cultures / | HF1416 U886I International marketing : a cultural approach | HF1416 W347I 1994 International marketing | HF1416 W447B 2002 Building an import/export business / |
Includes bibliographical references and index.
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