The fundamentals of creative advertising / Ken Burtenshaw, Nik Mahon, Caroline Barfoot.

By: Burtenshaw, Ken.
Contributor(s): Mahon, Nik | Barfoot, Caroline.
Material type: materialTypeLabelBookSeries: Publisher: London : AVA Publishing, c2011Edition: 2nd ed.Description: 183 p. : ill. (chiefly col.).ISBN: 9782940411566.Call No.: HF5823 B877F 2011 Subject(s): Advertising | Advertising campaigns | Commercial artBibliography, etc. Note: Includes bibliographical references and index
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HF5823 B877F 2011 (Browse shelf) Available 2016000004985
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HF5823 B743A 2002 The advertising handbook / HF5823 B743A 2002 The advertising handbook / HF5823 B877F The fundamentals of creative advertising / HF5823 B877F 2011 The fundamentals of creative advertising / HF5823 B877W 1975 Which ad pulled best? HF5823 B877W 1991 Which ad pulled best? HF5823 B877W 1996 Which ad pulled best?

Includes bibliographical references and index

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