Marketing to the ageing consumer : the secrets to building an age-friendly business / by Dick Stroud, Kim Walker.
By: Stroud, Dick.
Contributor(s): Walker, Kim.
Material type:
BookPublisher: Basingstoke : Palgrave Macmillan, 2013Description: 251 p. : ill.ISBN: 9780230378193.Call No.:
HF5415
S778M 2013
Subject(s): Marketing | Middle-aged consumers -- Attitudes | Older consumers -- AttitudesBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415 S778M 2013 (Browse shelf) | Available | 2017000001271 |
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| HF5415 S736E Entrepreneur magazine's ultimate small business marketing guide : | HF5415 S737A 2017 Artificial intelligence for marketing : practical applications / | HF5415 S744E Essentials of marketing | HF5415 S778M 2013 Marketing to the ageing consumer : | HF5415 T465S Strategic marketing and management | HF5415 T733F 50+ marketing : | HF5415 T733F 50+ marketing : |
Includes bibliographical references and index
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