Brand Management : Research, theory and practice. / Telde Heding,Charlotte F. Knudtzen and Mogens Bjerre.
By: Heding, Tilde [author].
Contributor(s): Knudtzen, Charlotte F [author] | Bjerre, Mogens [author].
Material type:
BookPublisher: London : Routledge, 2016Edition: Second edition.Description: 307 pages : illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781138804692.Call No.:
HD69.B7
H424B 2016
Subject(s): Brand name products -- Management | Branding (Marketing)Bibliography, etc. Note: ncludes bibliographical references and indexes
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HD69.B7 H424B 2016 (Browse shelf) | Available | 2017000001264 |
Browsing Main Campus Shelves , Shelving location: Book Shelves Close shelf browser
| HD69 .B7 H378 Harvard business review on brand management | HD 69 .B7 H424B Brand management : | HD 69 .B7 H424B Brand management : | HD69.B7 H424B 2016 Brand Management : | HD69 .B7 H424W What is branding? / | HD 69 .B7 H644G The global brand : | HD69 .B7 H647H How brands become icons : |
ncludes bibliographical references and indexes
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