Marketing for hospitality and tourism / Philip Kotler [and three others].
By: Kotler, Philip [author].
Contributor(s): Bowen, John T [author] | Makens, James C [author] | Baloglu, Seyhmus [author].
Material type: BookPublisher: Harlow, Essex : Pearson, ©2017Edition: Seventh edition, Global edition.Description: 680 pages ; color illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781292156156.Call No.: TX911.3.M3 K674M 2017 Subject(s): Hospitality industry -- Marketing | Tourism -- MarketingBibliography, etc. Note: Includes bibliographical references and index.Current location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | TX911.3 .M3 K674M 2017 (Browse shelf) | Available | 2017000000787 |
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TX911.3 .M3 K674M 2003 Marketing for hospitality and tourism / | TX911.3 .M3 K674M 2006 Marketing for hospitality and tourism / | TX911.3.M3 K674M 2014 Marketing for hospitality and tourism / | TX911.3 .M3 K674M 2017 Marketing for hospitality and tourism / | TX911.3 .M3 L484M 2000 Marketing leadership in hospitality : | TX911.3 .M3 L484M 2000 Marketing leadership in hospitality : | TX911.3 .M3 M387F The fundamentals of hospitality marketing |
Includes bibliographical references and index.
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