The dark side of CRM : customers, relationships and management / edited by Bang Nguyen, Lyndon Simkin and Ana Isabel Canhoto.
Contributor(s): Nguyen, Bang [editor] | Simkin, Lyndon [editor] | Canhoto, Ana Isabel [editor].
Material type:
BookPublisher: London : Routledge, 2016Description: 303 pages : illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781138803329.Call No.:
HF5415.5
D374 2016
Other title: Dark side of customer relations management.Subject(s): Customer relations -- ManagementBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.5 D374 2016 (Browse shelf) | Available | 2017000001687 |
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| HF5415.5 C877 Customer relationship management : | HF5415.5 C877C The customer marketing method : how to implement and profit from customer relationship management | HF5415.5 C877C The customer marketing method : how to implement and profit from customer relationship management | HF5415.5 D374 2016 The dark side of CRM : | HF5415.5 D427C 2015 Customer innovation : | HF5415.5 D487G Good service is good business : 7 simple strategies for success | HF5415.5 D487G Good service is good business : |
Includes bibliographical references and index
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