Essentials of marketing research / Joseph F. Hair, Jr., ... [et al.].

Contributor(s): Hair, Joseph F.
Material type: materialTypeLabelBookPublisher: New York, N.Y. : McGraw-Hill/Irwin, c2013Edition: 3rd ed; McGraw-Hill International ed.Description: 414 p. : ill. (chiefly col.).ISBN: 9780071318372.Call No.: HF5415.2 E873 2013 Subject(s): Marketing researchGeneral Note: Previous ed.: 2010.Bibliography, etc. Note: Includes bibliographical references and indexes
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HF5415.2 E873 2013 (Browse shelf) Available 2017000001662

Previous ed.: 2010.

Includes bibliographical references and indexes

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