Advances in corporate branding / edited by John M.T. Balmer, Brunel University London, UK [and three others].
Contributor(s): Balmer, John M.T [editor] | Powell, Shaun M [editor] | Kernstock, Joachim [editor] | Brexendorf, Tim [editor].
Material type:
BookSeries: Journal of brand management : advanced collections.Copyright date: London : Palgrave Macmillan, ©2017Description: xiii, 205 pages : illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781352000078.Call No.:
HF5415.1255
A382 2017
Subject(s): Branding (Marketing)Bibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.1255 A382 2017 (Browse shelf) | Available | 2017000002804 |
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| HF5415.1255 A243A 2014 Aaker on branding : | HF5415.1255 A243A 2014 Aaker on branding : | HF5415.1255 A325B BrandDigital : | HF5415.1255 A382 2017 Advances in corporate branding / | HF5415.1255 A766B Branding the nation : | HF5415.1255 B372D 2019 Digital luxury : transforming brands & consumer experiences / | HF 5415.1255 B373B Brand meaning / |
Includes bibliographical references and index
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