Brand/story : cases and explorations in fashion branding / Joseph Hancock.

By: Hancock, Joseph [author.].
Material type: materialTypeLabelBookPublisher: New York, N.Y. : Fairchild Books, an imprint of Bloomsburg Publishing Inc., 2016Edition: Second edition.Description: xix, 206 pages : colour illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781501300028.Call No.: HD9940.A2 H362B 2016 Subject(s): Fashion merchandising | Advertising -- Fashion | Branding (Marketing) | Advertising -- Brand name productsBibliography, etc. Note: Includes bibliographical references and index
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HD9940.A2 H362B 2016 (Browse shelf) Available 2017000003345

Includes bibliographical references and index

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