Customer relationship management : concept, strategy, and tools / V. Kumar, Werner Reinartz.
By: Kumar, V.
Contributor(s): Reinartz, Werner J.
Material type:
BookSeries: Springer texts in business and economics.Copyright date: Berlin : Springer Verlag, ©2012Edition: Second edition.Description: xxxiii, 378 pages : illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 9783642201301.Call No.:
HF5415.5
K852C 2012
Subject(s): Customer relations -- Management | Customer relations -- Data processingBibliography, etc. Note: Includes bibliograpical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.5 K852C 2012 (Browse shelf) | Available | 2017000004005 |
Browsing Main Campus Shelves , Shelving location: Book Shelves Close shelf browser
| HF5415.5 K379T Turn customer service into customer sales | HF5415.5 K379T Turn customer service into customer sales | HF 5415.5 K392D Driving loyalty : | HF5415.5 K852C 2012 Customer relationship management : | HF5415.5 L426H 2000 How to win customers and keep them for life | HF5415.5 L466A Auditing your customer service : the foundation for success | HF5415.5 L68P Product plus : how product + service = competitive advantage |
Includes bibliograpical references and index
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