Essentials of strategic management : the quest for competitive advantage / John E. Gamble, Arthur A. Thompson, Jr., Margaret A. Peteraf.
By: Gamble, John (John E.).
Contributor(s): Thompson, Arthur A | Peteraf, Margaret A.
Material type:![materialTypeLabel](/opac-tmpl/lib/famfamfam/BK.png)
Current location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HD30.28 G352E 2013 (Browse shelf) | Available | 2019000000154 |
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HD30.28 F743G Guide to business planning / | HD30.28 F743G Guide to business planning / | HD30.28 F743G Guide to business planning / | HD30.28 G352E 2013 Essentials of strategic management : | HD30.28 G477E 2014 Events as a strategic marketing tool / | HD30.28 G664S Strategic control : establishing milestones for long-term performance | HD30.28 G673S Strategic decision-making |
Includes index
Concepts and techniques for crafting and executing strategy -- What is strategy and why is it important? -- Charting a company's direction : vision and mission, objectives and strategy -- What are the industry's driving forces of change and what impact will they have? -- Evaluating a company's resources, cost position, and competitiveness -- The five generic competitive strategies -- Supplementing the chosen competitive strategy : other important business -- Strategies for competing in international markets -- Corporate strategy : diversification and the multibusiness company -- Strategy, ethics, and corporate social responsibility -- Superior strategy execution : another path to competitive advantage -- Cases in crafting and executing strategy -- Indexes -- Organization -- Subject -- Name.
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