Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.
By: Perreault, William D., Jr.
Contributor(s): Cannon, Joseph P | McCarthy, E. Jerome (Edmund Jerome).
Material type:
BookPublisher: New York, N.Y. : McGraw-Hill Irwin, c2010Edition: 12th ed.Description: xxxiv, 691 p. : col.ill.ISBN: 9780073404813.Call No.:
HF5415
P477E 2010
Subject(s): MarketingBibliography, etc. Note: Includes bibliographical references and indexes
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415 P477E 2010 (Browse shelf) | Available | 2019000000167 |
Browsing Main Campus Shelves , Shelving location: Book Shelves Close shelf browser
| HF5415 P477E 2000 Essentials of marketing : | HF5415 P477E 2000 Essentials of marketing : | HF5415 P477E 2010 Essentials of marketing : | HF5415 P477E 2010 Essentials of marketing : | HF5415 P477O 2016 One perfect pitch : | HF5415 P664M 2015 Marketing above the noise : achieve strategic advantage with marketing that matters / | HF5415 P742M Marketing : basic concepts and decisions |
Includes bibliographical references and indexes
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