Brand relevance : making competitors irrelevant / David A. Aaker
By: Aaker, David A.
Material type:
BookSeries: The Jossey-Bass business & management series.Publisher: San Francisco, Calif. : Jossey-Bass, c2011Description: 381 p. : ill.ISBN: 9780470613580.Call No.:
HD69.B7
A243B
Subject(s): Brand name products | Branding (Marketing) | Technological innovationsBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HD69.B7 A243B (Browse shelf) | Available | 201108050013 | |
| Main Campus Book Shelves | HD69.B7 A243B (Browse shelf) | Checked out | 2024-08-05 | 201311050007 |
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| HD69 .B7 A243B Building strong brands / | HD69 .B7 A243B Building strong brands / | HD69 .B7 A243B Brand portfolio strategy : | HD69.B7 A243B Brand relevance : making competitors irrelevant / | HD69.B7 A243B Brand relevance : making competitors irrelevant / | HD69 .B7 A243M Managing brand equity : | HD69 .B7 A243M Managing brand equity : |
Includes bibliographical references and index
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