Brand relevance : making competitors irrelevant / David A. Aaker
By: Aaker, David A.
Material type: BookSeries: The Jossey-Bass business & management series.Publisher: San Francisco, Calif. : Jossey-Bass, c2011Description: 381 p. : ill.ISBN: 9780470613580.Call No.: HD69.B7 A243B Subject(s): Brand name products | Branding (Marketing) | Technological innovationsBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
---|---|---|---|---|
Main Campus Book Shelves | HD69.B7 A243B (Browse shelf) | Available | 201108050013 | |
Main Campus Book Shelves | HD69.B7 A243B (Browse shelf) | Checked out | 2025-01-14 | 201311050007 |
Browsing Main Campus Shelves , Shelving location: Book Shelves Close shelf browser
HD69 .B7 A243B Building strong brands / | HD69 .B7 A243B Brand portfolio strategy : | HD69.B7 A243B Brand relevance : making competitors irrelevant / | HD69.B7 A243B Brand relevance : making competitors irrelevant / | HD69 .B7 A243M Managing brand equity : | HD69 .B7 A243M Managing brand equity : | HD69 .B7 A325B Brandsimple : |
Includes bibliographical references and index
There are no comments for this item.