Media generations : media allocation in a consumer-controlled marketplace / Martin P. Block, Don E. Schultz & BIGresearch
By: Block, Martin P.
Contributor(s): Schultz, Don E | BIGresearch (Firm).
Material type:
BookPublisher: Worthington, Ohio : Prosper , c2009Description: 128 p. : ill.ISBN: 9780981941516.Call No.:
HF5822
B562M
Subject(s): Advertising -- Psychological aspects | Consumers -- Attitudes | Consumer behavior | Advertising media planningBibliography, etc. Note: Includes bibliographical references
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5822 B562M (Browse shelf) | Available | 201109120056 | |
| Main Campus Book Shelves | HF5822 B562M (Browse shelf) | Available | 201109120055 |
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Includes bibliographical references
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