Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchell, William Wells.
By: Moriarty, Sandra E. (Sandra Ernst).
Contributor(s): Mitchell, Nancy | Wells, William.
Material type:
BookPublisher: Boston, Mass. : Prentice Hall, c2012Edition: 9th ed.Description: 657 p. : ill. (chiefly col.).ISBN: 9780132163644.Call No.:
HF5823
M674A 2012
Other title: Advertising and IMC : principles and practice.Subject(s): AdvertisingBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5823 M674A 2012 (Browse shelf) | Available | 201108170006 |
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Includes bibliographical references and index
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