Advertising and promotion : an integrated marketing communications perspective / George Belch and Michael Belch
By: Belch, George E. (George Edward) [author].
Contributor(s): Belch, Michael A [author.].
Material type:
BookCopyright date: New York, N.Y. : McGraw Hill Education, ©2018Edition: Eleventh edition, McGraw-Hill Education International edition.Description: xxxvi, 842 pages : colour illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781259921698.Call No.:
HF5823
B442A 2018
Subject(s): Advertising | Sales promotion | Communication in marketingBibliography, etc. Note: Includes bibliographical references and indexes
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5823 B442A 2018 (Browse shelf) | Available | 2018000002203 |
Browsing Main Campus Shelves , Shelving location: Book Shelves Close shelf browser
| HF5823 B442A 2009 Advertising and promotion : | HF5823 B442A 2015 Advertising and promotion : an integrated marketing communications perspective / | HF5823 B442A 2015 Advertising and promotion : an integrated marketing communications perspective / | HF5823 B442A 2018 Advertising and promotion : an integrated marketing communications perspective / | HF5823 B442I 1995 Introduction to advertising and promotion : | HF5823 B442I 1995 Introduction to advertising and promotion : | HF5823 B473A Advertising today / |
Includes bibliographical references and indexes
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