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Research in media promotion [electronic resource] / edited by Susan Tyler Eastman.

Contributor(s): Eastman, Susan Tyler [ed.].
Material type: materialTypeLabelBookSeries: LEA's communication series.Publisher: London : Routledge, 2014Description: 1 online resource.ISBN: 9780805833829; 9780585365473 (electronic bk.).Call No.: PN1992.8.A32 R47 2014 Subject(s): Advertising -- Television programs -- United StatesOnline resources: Electronic Resources Bibliography, etc. Note: Includes bibliographical references and indexes.
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Includes bibliographical references and indexes.

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