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Why customers come back [electronic resource] : how to create lasting customer loyalty / Manzie R. Lawfer.

By: Lawfer, Manzie R, 1946-.
Material type: materialTypeLabelBookPublisher: Franklin Lakes, NJ : Career Press, c2004Description: 1 online resource.ISBN: 9781564146953; 9781417526031 (electronic bk.).Call No.: HF5415.525 .L39 2004 Subject(s): Customer loyalty | Customer relationsOnline resources: Electronic Resources Bibliography, etc. Note: Includes bibliographical references (p. 209-211) and index.
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Includes bibliographical references (p. 209-211) and index.

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