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Kellogg on marketing [electronic resource] / The Kellogg Marketing Faculty, Northwestern University ; Dawn Iacobucci, editor.

Contributor(s): Iacobucci, Dawn [ed.] | J.L. Kellogg Graduate School of Management. Center for Marketing Sciences.
Material type: materialTypeLabelBookPublisher: New York, N.Y. : Wiley, c2001Description: 1 online resource.ISBN: 9780471353997; 9780471054047 (electronic bk.).Call No.: HF5415 .K4443 2001 Subject(s): MarketingOnline resources: Electronic Resources Bibliography, etc. Note: Includes bibliographical references and index.
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Includes bibliographical references and index.

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