Inside the Minds : Leading Marketers: Industry Leaders Share Their Knowledge on the Future of Marketing, Advertising, and Building Successful Brands [electronic resource]
Material type:
BookSeries: Inside the Minds.Publisher: [Eagan, Minn.] : Aspatore Books, 2001ISBN: 9781587620539; 9781587625312 (electronic bk.).Call No.:
HF5823
I57 2001
Subject(s): Brand name products -- United States | Advertising -- Effective frequency -- United States | Brand loyalty -- United States | Marketing -- United States -- Management | Marketing research -- United StatesOnline resources: Electronic Resources Bibliography, etc. Note: Includes bibliographical references and index.
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Includes bibliographical references and index.
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