Building brand trust : discovering the advertising insight behind great brands / Josh McQueen ; edited by Caroline M. Smith
By: McQueen, Josh.
Material type:
BookPublisher: [S.l.] : Xlibris Corporation, 2013Description: 393 p. : ill.ISBN: 9781477105016.Call No.:
HF5415.1255
M268B 2013
Subject(s): Branding (Marketing)General Note: Includes index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.1255 M268B 2013 (Browse shelf) | Available | 2016000005609 |
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Includes index
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