Brandsimple : how the best brands keep it simple and succeed / Allen P. Adamson
By: Adamson, Allen P.
Material type: BookPublisher: New York, N.Y. : Palgrave Macmillan, 2006Description: 230 p. : ill.ISBN: 9781403984906; 9781403974051.Call No.: HD69 .B7 A325B Subject(s): BRAND NAME PRODUCTS -- PHILOSOPHY | BRAND NAME PRODUCTS -- PLANNING | BUSINESS NAMES -- PHILOSOPHYGeneral Note: Includes indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HD69 .B7 A325B (Browse shelf) | Available | 200802020024 |
Includes index
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