Your search returned 6 results.

1. Books
Asian brand strategy : building and sustaining strong global brands in Asia / Martin Roll.

by Roll, Martin, 1967- [author].

Edition: Second edition, revised and updatedMaterial type: book Book; Format: print ; Audience: Specialized; Publisher: New York, N.Y. : Palgrave Macmillan 2015Other title: Dust jacket title: Asian brand strategy : building & sustaining strong global brands in Asia.Accession number(s): 2016000004368.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 R644A 2015] (1).

2.
Big in Asia [electronic resource] : 25 strategies for business success / Michael Backman and Charlotte Butler.

by Backman, Michael, 1967- | Butler, Charlotte.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Palgrave Macmillan, 2003Online access: Electronic Resources Availability: No items available

3. Books
Big in Asia : 30 strategies for business success / Michael Backman and Charlotte Butler

by Backman, Michael, 1967- | Butler, Charlotte.

Edition: Expanded and fully updated new ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Basingstoke : Palgrave Macmillan, 2007Accession number(s): 200702150023.Availability: Items available for loan: Main Campus [Call number: HD30.28 B324B 2007] (1).

4. Books
Inspire to innovate : management and innovation in Asia / Arnoud de Meyer and Sam Garg

by Meyer, Arnoud de | Garg, Sam.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Basingstoke : Palgrave Macmillan, 2005Accession number(s): 201103300007, 201103300008.Availability: Items available for loan: Main Campus [Call number: HC 415 .T4 M493I] (1).

5. Books
Strategies for Asia Pacific : meeting new challenges / Philippe Lasserre and Hellmut Schutte

by Lasserre, Philippe | Schutte, Hellmut.

Edition: Rev. and updated 3rd ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Basingstoke : Palgrave Macmillan, 2006Accession number(s): 200702150031.Availability: Items available for loan: Main Campus [Call number: HD70 .A7 L377S 2006] (1).

6. Books
The Asian insider : unconventional wisdom for Asian business / Michael Backman

by Backman, Michael, 1967-.

Edition: Rev. and updatedMaterial type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Basingstoke : Palgrave Macmillan, 2006Accession number(s): 200702150028.Availability: Items available for loan: Main Campus [Call number: HD2891.85 B324A 2006] (1).


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