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The practice of marketing management : analysis, planning, and implementation / William A. Cohen

By: Cohen, William A, 1937-.
Material type: materialTypeLabelBookPublisher: New York, N.Y. : Macmillan Pub. Co., c1991Edition: 2nd ed.Description: 693 p. : ill.ISBN: 0023231718.Call No.: HF5415.13 C633P 1991 Subject(s): MARKETING -- MANAGEMENTBibliography, etc. Note: Includes bibliographical references and index
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Book Shelves 		HF5415.13 C633P 1991 (Browse shelf) Available 200205230483

Includes bibliographical references and index

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