Your search returned 6 results.

1. Books
Brand medicine : the role of branding in the pharmaceutical industry / edited by Tom Blackett and Rebecca Robins

by Blackett, Tom [ed.] | Robins, Rebecca [ed.].

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Palgrave Macmillan, 2001Accession number(s): 201010250022.Availability: Items available for loan: Main Campus [Call number: HD 9666.5 B726] (1).

2. Books
Brand power

by Stobart, Paul, ed.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hampshire : Macmillan Press, 1994Accession number(s): 180904.Availability: Items available for loan: Main Campus [Call number: HF5823 S762B] (1).

3. Books
Building brands directly : creating business value from customer relationships

by Pearson, Stewart.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hampshire : Macmillan Business, 1996Accession number(s): 214265, 214266.Availability: Items available for loan: Main Campus [Call number: HF5415.126 P427B] (1).

4. Books
Dual restructuring : a two-way route to survival and competitive advantage

by Kroger, Fritz.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hampshire : Macmillan Press, 1996Accession number(s): 180905.Availability: Items available for loan: Main Campus [Call number: HF5415.122 K763D] (1).

5. Books
Introduction to marketing, advertising and public relations

by Jefkins, Frank.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Macmillan Press, 1983Accession number(s): 39708.Availability: Items available for loan: Main Campus [Call number: HF5415 J434I] (1).

6. Reference Book
Macmillan dictionary of marketing and advertising

by Baker, Michael J.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hampshire : Macmillan Business, 1998Accession number(s): 214255.Availability: Items available for reference: Main Campus [Call number: REF HF5414 M325 1998] (1).


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