Your search returned 2 results.

1. Books
Capture the mindshare and the market share will follow : the art and science of building brands / Libby Gill.

by Gill, Libby.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Palgrave Macmillan, c2013Accession number(s): 201311050013.Availability: Items available for loan: Main Campus [Call number: HF 5415.1255 G544C] (1).

2. Books
Unconscious branding : how neuroscience can empower (and inspire) marketing / Douglas Van Praet.

by Van Praet, Douglas.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Palgrave Macmillan, 2012Accession number(s): 201404230003.Availability: Items available for loan: Main Campus [Call number: HF 5415.32 V366U] (1).


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