BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE

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1. Books
Marketing management : a strategic decision-making approach / Harper W. Boyd, Jr. ... [et al.]

by Boyd, Harper W., Jr.

Edition: 4th ed. , international ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2002Accession number(s): 200308200023, 200311120077.Availability: Items available for loan: Main Campus [Call number: HF5415.13 M374 2002] (1).

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2. Books
Marketing management : a strategic approach with a global orientation

by Boyd, Harper W., Jr | Walker, Orville C., Jr | Larreche, Jean-Claude.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : Irwin/McGraw-Hill, 1998Accession number(s): 214650, 214651.Availability: Items available for loan: Main Campus [Call number: HF5415.13 B692M 1998] (1).

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3. Books
Marketing strategy : planning and implementation

by Walker, Orville C., Jr | Boyd, Harper W., Jr | Larreche, Jean-Claude.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : Irwin/McGraw-Hill, 1999Accession number(s): 230384.Availability: Items available for loan: Main Campus [Call number: HF5415.13 W344M 1999] (1).

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4.
Test bank to accompany marketing management : a strategic decision-making approach / Harper W. Boyd, Jr. ... [et al.] ; prepared by Julie A. Maletic

by Boyd, Harper W., Jr | Maletic, Julie A.

Edition: 4th ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2002Other title: Marketing management : a strategic decision-making approach.Accession number(s): 200309170028.Availability: Items available for reference: Main Campus [Call number: HF5415.13 T477 2002] (1).

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