Mastering the digital marketplace : practical strategies for competitiveness in the new economy

By: Aldrich, Douglas F.
Material type: materialTypeLabelBookPublisher: New York, N.Y. : Wiley, 1999Description: 321.ISBN: 0471345466.Call No.: HF5548.32 A427M Subject(s): ELECTRONIC COMMERCE | INTELLECTUAL PROPERTY | INTERNET MARKETING | COMPUTER GRAPHICS INDUSTRY -- CASE STUDIES
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