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The handbook of international advertising research / edited by Hong Cheng.

Contributor(s): Cheng, Hong [ed.].
Material type: materialTypeLabelBookSeries: Handbooks in communication and media.Publisher: Chichester : Wiley Blackwell, 2014Description: 623 p. : ill.ISBN: 9781444332377.Call No.: HF1414.4 H362 2014 Subject(s): Export marketing -- Research -- Congresses | Foreign trade promotion -- Research -- Congresses | AdvertisingBibliography, etc. Note: Includes bibliographical references and indexes.
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Book Shelves 		HF1414.4 H362 2014 (Browse shelf) Available 2015000002185

Includes bibliographical references and indexes.

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