What kids buy and why : the psychology of marketing to kids

By: Acuff, Dan S.
Contributor(s): Reiher, Robert H.
Material type: materialTypeLabelBookPublisher: New York, N.Y. : Free Press, 1997Description: 206.Call No.: HF5415.32 A283W Subject(s): CHILD CONSUMERS | NEW PRODUCTS | CHILD DEVELOPMENT | COGNITION IN CHILDREN
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