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21. Books
Advertising media sourcebook

by Turk, Peter B | Jugenheimer, Donald W | Barban, Arnold M.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, Ill. : NTC Business, 1997Accession number(s): 189818, 189817.Availability: Items available for loan: Main Campus [Call number: HF5826.5 T874A 1997] (1).

22. Books
Advertising principles : choice, challenge, change / Bruce G. Vanden Bergh, Helen Katz

by Vanden Bergh, Bruce G | Katz, Helen.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Lincolnwood, Ill. : NTC Business, c1999Accession number(s): 200205070003, 231140.Availability: Items available for loan: Main Campus [Call number: HF5823 V362A] (1).

23. Books
AMA complete guide to small business marketing

by Cook, Kenneth Joseph.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, Ill : NTC Business, 1993Accession number(s): 131860.Availability: Items available for loan: Main Campus [Call number: HF5415.1 C664A] (1).

24. Books
AMA complete guide to strategic planning for small business

by Cook, Kenneth J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chicago, Ill. : NTC Business Books, 1994Accession number(s): 183467.Availability: Items available for loan: Main Campus [Call number: HD30.28 C664A] (1).

25. Books
AMA marketing toolbox : selecting the right products and services

by Parmerlee, David.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, Ill. : NTC Business, 1993Accession number(s): 131898.Availability: Items available for loan: Main Campus [Call number: HF5415.125 P375A] (1).

26. Books
An overview of the public relations function / Shannon A. Bowen, Brad Rawlins, Thomas Martin

by Bowen, Shannon A | Rawlins, Brad | Martin, Thomas.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Business Expert Press, 2010Accession number(s): 201101100063, 201101100064.Availability: No items available In transit (1).

27. Books
Antitrust analysis : problems, text, cases. 2000 supplement / Phillip Areeda, Louis Kaplow

by Areeda, Phillip | Kaplow, Louis.

Edition: 5th ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Aspen Law & Business, c2000Accession number(s): 200710250022.Availability: No items available

28. Books
Apple : the inside story of intrigue, egomania, and businessblunders

by Carlton, Jim.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Century Business, 1998Accession number(s): 223778.Availability: No items available

29. Books
As the future catches you : how genomics & other forces are changing your life, work, health & wealth / Juan Enriquez

by Enriquez, Juan.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Crown Business, c2001Other title: As the future catches you : how genomics and other forces are changing your life, work, health and wealth.Accession number(s): 200303270009, 200303270010, 200307030063, 200307030064.Availability: Items available for loan: Main Campus [Call number: HM846 E574A] (1).

30. Books
Asian Education yearbook 1993/94

by Nexus Business Communications Ltd.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Kent : Nexus Business Communications, 1993Accession number(s): 713324.Availability: Items available for loan: Main Campus (1).

31. Books
Asian management systems : Chinese, Japanese and Korean styles of business

by Chen, Min.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : International Thomson Business Press, 1995Accession number(s): 202792.Availability: No items available

32. Books
Authenticity : what consumers really want / James H. Gilmore, B. Joseph Pine II

by Gilmore, James H | Pine II, B. Joseph.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Boston, Mass. : Harvard Business School Press, c2007Accession number(s): 200908130006, 200908130007.Availability: Items available for loan: Main Campus [Call number: HF5415.15 G545A] (1).

33. Books
Awakening the entrepreneur within : how ordinary people can create extraordinary companies / Michael E. Gerber

by Gerber, Michael E.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Harper Business, 2009Accession number(s): 201012240052.Availability: Items available for loan: Main Campus [Call number: HB 615 G472A] (1).

34. Books
Bad leadership : what it is, how it happens, why it matters / Barbara Kellerman

by Kellerman, Barbara.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Boston, Mass. : Harvard Business School Press, c2004Accession number(s): 200505130011.Availability: Items available for loan: Main Campus [Call number: HD57.7 K444B] (1).

35. Books
BASIC : concepts and applications

by Holstein, William K | Seagle, John P.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Plano, Tex. : Business, 1987Accession number(s): 78826.Availability: Items available for loan: Main Campus [Call number: HF5548.5 .B3 H647B] (1).

36. Books
Basics of branding : a practical guide for managers / Jay Gronlund.

by Gronlund, Jay.

Edition: First ed.Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Business Expert Press, 2013Accession number(s): 2015000002694.Availability: Items available for loan: Main Campus [Call number: HF5415.1255 G766B 2013] (1).

37. Books
Be positive : inspirational & quotable gems

by Mills, Harry, comp.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Melbourne : Business Library, 1993Accession number(s): 214752.Availability: Items available for loan: Main Campus [Call number: PN6081 B466] (1).

38. Books
Becoming dynamic : creating and sustaining dynamic organisations

by Jackson, David.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hampshire : Macmillan Business, 2000Accession number(s): 310520010002.Availability: Items available for loan: Main Campus [Call number: HD58.8 J324B] (1).

39. Books
Best face forward : why companies must improve their service interfaces with customers / Jeffrey F. Rayport, Bernard J. Jaworski

by Rayport, Jeffrey F | Jaworski, Bernard J.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Boston, Mass. : Harvard Business School Press, c2005Accession number(s): 200505120043.Availability: Items available for loan: Main Campus [Call number: HF 5415.5 R396B] (1).

40. Books
Better business better life / Orose Leelakulthanit

by Orose Leelakulthanit.

Edition: First editionMaterial type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: [Bangkok] : Nida Business School, 2018Accession number(s): 2024000000796, 2024000000797.Availability: Items available for loan: Main Campus [Call number: HD60.5 .T5 O767B 2018] (2).


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