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21. Books
The global marketing imperative

by Czinkota, Michael R | Ronkainen, Ilkka A | Tarrant, John J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, Ill. : NTC Business Books, 1995Accession number(s): 180023.Availability: Items available for loan: Main Campus [Call number: HF1416 C946G] (1).


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